Case Study - Renovating the Bucky's Construction website
Alex from Bucky's Construction approached us at Betonicah, in need of expertise to improve his website's SEO strategy. Unhappy with the results and site performance from his previous web designer, Alex was eager to have his website generate new leads and attract new clients.
- Client
- Bucky's Construction
- Year
- Service
- Website, Contact Form
Overview
Alex from Bucky's Construction approached us at Betonicah, in need of expertise to improve his website's SEO strategy. Unhappy with the results and site performance from his previous web designer, Alex was eager to have his website generate new leads and attract new clients. After conducting a detailed audit, we identified some key issues: missing SEO elements, ineffective calls to action, no service area information and a lack of customer testimonials—all essential for converting site visitors into paying clients and being visible in search results.
We redesigned the website from scratch, focusing on high-conversion elements that make a business stand out: detailed service descriptions, compelling calls to action, an attractive portfolio, and adding real customer testimonials. We also created a user-friendly landing page to be used when posting on social media platforms such as Facebook. Ultimately, the site turned out great and far exceeded Alex’s initial expectations. Within a week of the website going live, Bucky’s Construction was competitively ranking in search results and generating organic traffic.
What we did
- Web design
- Website audit
- SEO