Case Study - Rycor Construction – Website Redesign & SEO Optimization

Overview

Rycor Construction – Website Redesign & SEO Optimization

Ryan from Rycor Construction came to us through a referral, looking for a modern replacement for his outdated Squarespace site. His previous website was difficult to update and, more importantly, failed to showcase the craftsmanship and quality that define his renovation and construction business.

A Custom-Built Solution

We rebuilt Rycor's website from the ground up, leveraging the latest web technologies to create a clean, fast-loading, and SEO-optimized platform. Our design focused on high-conversion elements that help businesses stand out:

• Detailed service descriptions that clearly communicate expertise
• Compelling calls to action that drive engagement
• Authentic customer testimonials paired with real project images

We also designed a filtered and searchable “Projects” page to highlight Rycor’s diverse portfolio, ensuring prospective clients can easily browse past work.

A Fully Manageable & Scalable Platform

To give Ryan complete control over his site, we built a custom dashboard, allowing Rycor to effortlessly update projects and testimonials while also accessing detailed traffic analytics. Our on-site image compression ensures that new project entries load quickly without compromising quality.

Optimized for Performance & Visibility

We meticulously optimized the site for SEO and accessibility, ensuring strong search engine performance and seamless previews when shared on social media. Within just a few weeks of launching, Rycor Construction was ranking competitively in search results and generating organic traffic—far exceeding Ryan’s initial expectations.

This project not only transformed Rycor’s online presence but also positioned them for long-term growth with a website that truly reflects the quality of their work.

What we did