Renovating the Bucky's Construction website

Alex from Bucky's Construction approached us at Betonicah, in need of expertise for improving his website's SEO strategy. Unhappy with the previous results from his web designer and the overall performance of his site, Alex was eager to have his website work for him to generate new leads and get new clients.

We sat down with Alex and conducted a full website audit, identifying several critical areas for improvement. We noticed that essential SEO elements were missing, there was a lack of high-converting elements such as clear calls to action and customer testimonials, and a failure to effectively showcase the brand and crucial business information like operating locations. We also noticed that the site was not being indexed by Google, rendering it invisible in online searches.

Recognizing the need for a comprehensive overhaul, we set to work designing a new website from the ground up. We focused on integrating elements known to convert visitors into customers, such as in-depth service descriptions, persuasive calls to action, a visually appealing portfolio section, authentic testimonials from satisfied customers, and a custom external onboarding form as per the client's request. We also created an attractive landing page that could be shared on Facebook and be used for other marketing campaigns, featuring a form at the top to easily reach out.

The final product was a modern, professional website that not only effectively showcased the quality of work and client satisfaction at Bucky's Construction but also significantly improved its online visibility. The website was a great success and exceeded the client's initial expectations. Within a week of going live, the site was already showing up competitively in Google searches.