Stampede Tack & Western Wear 30 Second Commercial

Overview

We recently teamed up with Stampede Tack & Western Wear, a landmark retailer in Cloverdale, BC, for an exciting project. Our goal was to produce a 30-second video ad targeted at hockey fans on a Canadian sports streaming service. Known for their quality equestrian gear and western apparel, Stampede Tack has been a trusted name in the community. This campaign aimed to leverage their reputation and connect with a wider audience during hockey games, resulting in a highly successful ad with a 96% watch rate and over 150,000 impressions.

Objectives

• Enhance brand visibility among sports enthusiasts, particularly hockey viewers.
• Engage and attract potential customers by highlighting the store's extensive product selection and its unique, inviting atmosphere.
• Drive traffic to both the physical store and the online e-commerce store.

Strategy

The campaign was meticulously planned and executed, involving several key stages:

1. Script Development: Collaborating closely with the client, we crafted a compelling script that resonated with the target audience. We tailored it to showcase the specific products the client wanted to focus on.
2. Talent and Music Licensing: A professional voice actor was engaged to bring authenticity and enthusiasm to the narration. Careful selection and licensing of background music were also undertaken to make the ad stand out.
3. Storyboarding and Filming: We created a storyboard to plan the production and to guarantee a fluid visual narrative that truly captured the store's character and its offerings. The filming was conducted on-site, incorporating both exterior views of the iconic store and detailed interior scenes, along with close-ups of the diverse product range.
4. Post-Production: The footage was meticulously edited to meet the specific requirements of sports streaming platforms, ensuring optimal engagement within the 30-second format.

Results

The video ad was streamed exclusively during hockey games on popular sports streaming services, achieving excellent metrics:

• Watch Rate: An impressive 96% of viewers watched the ad in its entirety, indicating high levels of engagement.
• Impressions: Over 150,000 impressions were recorded, significantly increasing brand exposure and reach.
• Audience Feedback: The ad received positive feedback for its engaging content and high-quality production.

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Conclusion

The Stampede Tack & Western Wear advertising campaign demonstrates the power of targeted, well-crafted advertising in the digital age. By understanding the audience and leveraging the synergy between compelling storytelling and strategic media placement, the campaign not only enhanced the brand's visibility but also resonated deeply with viewers, contributing to its overall marketing success. This case study serves as a testament to the effectiveness of collaborative creativity and strategic planning in achieving measurable advertising outcomes.